Any Idea Can Be a Digital Pass
The best passes are not limited to a single format. With YouShould, you can build almost any type of experience that gets people out exploring — with QR check-ins, prizes, and real-time analytics built in.
Why Flexibility Matters
Most people think of a “pass” as a fixed template: a brewery trail, a museum bundle, or a coupon book. But destinations do not run the same campaigns year-round, and local partners do not all fit into one category.
Flexibility means you can build a pass around what your community is already excited about — food, culture, holidays, events, shopping, outdoors — and turn it into an experience that is easy to join and easy to track.
What You Can Build with YouShould
Use the same platform for wildly different ideas.
Food Trails
Dumplings, tacos, coffee, desserts, or restaurant week check-ins.
Seasonal Campaigns
Holiday events, month-long celebrations, or limited-time challenges.
Explore & Check In
Parks, public art, historic sites, downtown shops, and more.
Prizes & Rewards
Giveaways, gift cards, digital coupons, sponsor offers, and perks.
A Real-World Pass Concept
Here is a great example of how creative a pass can be. One organization is planning a Lunar New Year Dumpling Trail for February — a month-long experience featuring multiple restaurants, each with their own take on dumplings.
The concept is simple: the more participating restaurants a visitor checks into, the more entries they earn toward a gift card giveaway at the end of the campaign.
This kind of idea is exactly why flexibility matters. It is cultural, seasonal, partner-friendly, and easy for visitors to understand.
What makes this idea work
- Month-long timeline: Visitors can participate anytime in February.
- Partner friendly: Each restaurant is its own stop on the trail.
- Built-in motivation: More check-ins equals more chances to win.
- Easy to promote: Links, QR codes, social posts, posters, and table tents.
How QR Code Verification Works
For in-person campaigns, QR codes are one of the simplest ways to verify a visitor is actually at the location. Each participating business can display a unique QR code (think: table tents, front counter signs, or posters).
1) Visitor scans
They open their phone camera and scan the QR code on-site.
2) Check-in completes
The pass instantly records the check-in and updates their progress.
3) Progress drives action
They see what is next, what they have earned, and how close they are to rewards.
Launch Fast with YouShould
YouShould is built for speed. You can create stops, add rewards, and publish your pass without custom development. When you are ready, generate QR codes for each location and start promoting the experience across your channels.
- Self-serve builder: Create and publish anytime.
- QR check-ins: Simple on-location verification.
- Rewards: Gift cards, coupons, sponsor offers, and giveaways.
- Engagement tools: Reviews, guestbooks, and image galleries (optional).
- Analytics: Track check-ins and completions in real time.
Build Your Next Pass in Minutes
Whether you are planning a food trail, a seasonal campaign, or something brand new, YouShould makes it easy to bring the idea to life.
Try all features free for 14 days — then keep using the free plan as long as you like.